Not only will brands benefit from being able to save their Storis longterm, hence giving themselves evergreen monetisation opportunities, they will also be able to apply to sell NFTs in Stori Marketplace. The important factor that will be a game changer for brands and selling NFTs in Stori is the utility that they attach to their NFTs. Imagine buying a sticker from one of your favourite luxury brands that you can proudly display in your Stori, but as well as the bragging rights you have gained from owning that sticker you also got discount on items from that brand, or entry into a super exclusive event or even some free merchandise. Brands could also create Brand Ambassador stickers to issue to influencers who could display them on their Stori when promoting their products, allowing the influencer to claim or earn back whatever compensation was agreed with the brand in exchange for the advertisement.